Here you will find the best whitening toothpaste selected by experts in dental care. We know you need them. With a life full of teeth-recoloring beverages, for example, coffee, tea and red wine (it’s good for the heart, right?) and foods – tomato-based sauces, curry, and balsamic vinegar would all be able to add to discoloration. For instance – it very well may be hard to keep up a whiter smile.
All medical content on this site, including this guide and other product reviews, is written by our team of experienced writers and researchers. All writers from The Toothbrush Expert are recommended and reviewed in the industry. You support us through our editorially chosen links, which earn us commission. Learn moreAll of our picks have the American Dental Association (ADA) Seal of Acceptance.
- Quick Overview (comparison)
- Top 10 Best Teeth Whitening Toothpaste of 2022
- 1 – Colgate Optic White Whitening Toothpaste, Best Whitening Toothpaste 3Pack
- 2 – Crest Toothpaste 3D White Brilliance Vibrant Peppermint, 4.1OZ (Pack of 3)
- 3 – Supersmile Professional Teeth Whitening Toothpaste
- 4 – Hello Oral Care Activated Charcoal Teeth Whitening Fluoride Free and SLS Free Toothpaste
- 5 – Crest Charcoal 3D white Toothpaste, Whitening therapy deep clean with Fluoride, Invigorating Mint, Pack of 3
- 6 – Crest 3D White Brilliance Toothpaste and Whitening Gel System, 4.0OZ and 2.3OZ
- 7 – Marvis Whitening Mint Toothpaste, 1.3 OZ
- 8 – Arm & Hammer Advance White Extrem Whitening with Stain Defense, Fresh mint
- 9 – Colgate Total Advanced Fresh + Whitening Gel Toothpaste
- 10 – R.O.C.S. Junior Berry Mix Toothpaste, Enamel Whitening, teeth, and Gum Protection, Best Whitening Toothpaste for Children 6 – 12 years old
- Buying Guide on Best Whitening Toothpastes
- How does whitening toothpaste work?
- Is whitening toothpaste safe?
- Things to consider when choosing whitening toothpaste
- Does whitening toothpaste really work?
- Frequently asked questions FAQ
Quick Overview (comparison)
Top 10 Best Teeth Whitening Toothpaste of 2022
According to professional oral care experts, the whitening toothpaste requires less precision and has broad teeth coverage. After extensive research and recommendations from these professionals, we listed the top 10 best whitening toothpaste with specifications and presented here.
This was a short summary of our top 3 products. Here you will find the extended reviews about all the products in our Top 10 of best whitening toothpastes.
1 – Colgate Optic White Whitening Toothpaste, Best Whitening Toothpaste 3Pack
“The Colgate Optic white Toothpaste is the number one recommended toothpaste by oral experts and superior in a number of ways,” says Dr. Sophie Kwon, DMD Dentist and oral expert in Manhattan New York City . Colgate’s Optic White whitening toothpaste, icy fresh made with hydrogen peroxide to get rid of stubborn stains, and bad breathe in as little as three days.
For a start, the Colgate Optic White Whitening Toothpaste is one of the conventional and classic Colgate best whitening toothpaste. It uses hydrogen peroxide as the major ingredient in giving the teeth a whiter shade. Today, almost everywhere, a lot of dentists still makes use of the hydrogen peroxide for effective tooth whitening solutions.
This best tooth whitening toothpaste brilliantly makes use of one of the most effective teeth whitening ingredients. You will find below some Pros and Cons of this toothpaste before buying it. The Colgate Optic White Whitening Toothpaste results in a whiter and cleaner tooth after three days of brushing regular, all thanks to a whitening formula which also helps to improve breath. Unlike other toothpaste, this product contains an active whitening ingredient that produces effective results in less than four weeks. Ideal for daily use, this Best Toothpaste to Whiten Teeth is Free from Gluten and, if used regularly, provides decent cavity protection over time.
Features of Colgate Optic White Whitening Toothpaste
- The Whitening formula makes teeth in less than 3 days by just regular brushing.
- It features a tooth whitening ingredient that is recommended by Dentists.
- Goes beyond surface stains unlike ordinary toothpaste
- Removes teeth stains ordinary toothpaste do not
- Enamel-safe for daily use.
- It is an effective toothpaste for a whiter tooth
- It is safe for everyday use and does not cause any form of excessive sensitive teeth
- Those not irritate gums and does not cause pain
- It’s a Colgate product, so it has a reputation
- Slightly more expensive than many options
2 – Crest Toothpaste 3D White Brilliance Vibrant Peppermint, 4.1OZ (Pack of 3)
“The Crest Toothpaste 3D White Brilliance is a breakthrough in whitening toothpastes,” says Dr. Shah, a dentist from Edison and graduated on the New York City University. This toothpaste gets rid of up to 95% surface stain in three days. That is quite impressive, and that is what makes it Crest whitening toothpaste most advanced formula. The toothpaste also helps in preventing future stains and improving oral health with its 3x stain-fighting power. Though powerful, it’s safe even for those with sensitive teeth and is safe on enamel. Plus, it contains fluoride to fight cavities. Whitening toothpaste can come with a heavy price tag. However, Crest’s 3D White Whitening Toothpaste does an excellent job of stain removal and prevent damage to cavities for far less than other brands.
Crest makes use of cleaning silicas to successfully get rid of stains caused by coffee, tea, and wine. Even though the outcomes aren’t as quick as other toothpaste, in two to three weeks, you’ll get recognizable outcomes. Moreover, it contains fluoride that both protects teeth from cavities and strengthens the enamel. Strong enamel further resists stains, so your teeth stay whiter longer.
This toothpaste stands out for more than it’s the price and whitening power. Its minty alternative has a flavor that is unmistakably more palatable than other whitening formulas. That makes it a decent alternative for those with a strong gag reflex. Finally, it not only whitens your teeth and keeps them white, but it also helps to maintain an even color amongst your teeth and crowns, a feat in which not all toothpaste performs well.
Crest 3D White Whitening Toothpaste Key Features
- Contains fluoride to prevent cavities and protect teeth
- Pleasant mint flavor
- Our most advanced teeth whitening formula meets advanced freshness
- See a whiter, dazzling smile
- Illuminating Complex whitens by unlocking trapped surface stains
- Enamel Safe
- It is an anticavity toothpaste – fights against different dental problems and also a tooth whitening toothpaste
- It does a very good job in making the teeth white
- This best whitening toothpaste has a mild foaming action that cleans out the teeth completely without leaving any part
- Crest Toothpaste 3D White Brilliance Vibrant Peppermint contains fluoride that is good for caries. However, they are sensitive to fluoride.
3 – Supersmile Professional Teeth Whitening Toothpaste
“My favorite toothpaste is, by far, the Supersmile toothpaste,” says Mark A. Minetola, DMD, Dentist for years and graduated at the University of Pittsburgh, Dental School . For those of you hoping to keep on whitening your teeth in-between whitening sessions, Supersmile Professional Whitening Toothpaste may be the right decision for you. This is the only whitening toothpaste available that claim to lift deep-set stains without the loss of teeth sensitivity. When their toothpaste is combined with their whitening accelerator.
If you have already invested in a professional whitening treatment, you’ll need to make another splurge on this toothpaste. It’s designed to maintain the results of bleached or bonded teeth. The ingredient spotlight is on Calprox, which gently dissolves a protein called pellicle that can attract stains, and also prevents bacteria growth. And the Original Mint flavor keeps you feeling fresh. Made with the right mix of calcium peroxide and minerals that evacuates teeth’ stain-trapping bio-film, Supersmile’s Professional Teeth Whitening Toothpaste comes in a variety of flavors, including rosewater mint and green apple.
Supersmile claims to whiten teeth by six shade when their toothpaste is used twice daily with their whitening accelerator paste. It will whiten your teeth without the loss of gum or teeth sensitivity. This is an excellent choice for those looking to continue to remove deep stains in-between whitening. Supersmiles formula re-mineralizes enamel and prevents cavities.
- Doesn’t cause sensitivity issues
- Free from parabens, silica, SLS, bleaching agents, animal byproducts, and known allergens
- Uses Calprox, which dissolves the discoloring film on the teeth
- Best whitening toothpaste on the market
- Removes Deep stains as well as surfaces
- On the pricier side
4 – Hello Oral Care Activated Charcoal Teeth Whitening Fluoride Free and SLS Free Toothpaste
No, it’s not your imagination – activated charcoal indeed is springing up in everything nowadays. It’s adored for pulling out impurities, and that goes for your teeth also. By removing the compound that recolors your teeth, it leaves you with a whiter smile. Check the following review post for the Best Charcoal teeth Whitener.
To leave you with the new and minty breath, this recipe additionally contains coconut oil, mint, spearmint, and peppermint. Additionally, it fights plaque and is free from fluoride, sulfates, artificial sweeteners and flavors, microbeads, parabens, gluten, and triclosan. And to prove that it’s chock full of charcoal, the toothpaste is black. That means it can be a little messy for your sink, but good for your teeth.
Pack of 4
- Gentle and safe for everyday use.
- Vegan, made in the USA, and never tested on animals.
- It provides noticeable whiter teeth.
- Certified Cruelty-Free and Vegan through PETA
- No alcohol, peroxide, artificial sweeteners/flavors, SLS/sulfates, dyes, microbeads, parabens, and gluten.
- Remove some surface stains from teeth
- It’s cheap
- It buffs and polishes your teeth
- Glycerin Oil May Not Be The Best For Some Users
5 – Crest Charcoal 3D white Toothpaste, Whitening therapy deep clean with Fluoride, Invigorating Mint, Pack of 3
The chest charcoal 3D white toothpaste combines well with charcoal powder that helps in the prevention of your teeth enamel from wearing out. This gives people with sensitive teeth the option to still get that whitening advantage of the charcoal toothpaste without any suffering from too much irritation or damage. The Crest Charcoal 3D white toothpaste does not contain any natural ingredients. This means all its ingredients are synthetic compounds or typical toothpaste chemicals, as well as the mint flavor present in each bottle.
It is a standard mint flavor; however, it is not as tasty or appealing as the mint toothpaste that makes use of peppermint oil. One other plus side to this pick is the fact that three bottles come with the purchase. The overall asking price is quite reasonable, so you could theoretically get enough charcoal toothpaste to last the rest of the year with a single buy.
Pack of 3
- Ingredients: Fluoride, sorbitol
- Flavor: Mint
- Amount: 3 bottles of 4.1 ounces each
- Contains fluoride to fight cavities
- Gentle whitening toothpaste
- Remineralizing black and white striped toothpaste that strengthens weakened tooth enamel
- The formula with charcoal brightens teeth by removing surface stains
- Long-lasting cooling sensation with invigorating mint flavor
- Contains fluoride
- Comes with three bottles
- No natural ingredients
6 – Crest 3D White Brilliance Toothpaste and Whitening Gel System, 4.0OZ and 2.3OZ
Using the Crest 3D White Brilliance Teeth Whitening Gel System means you’ll have to brush your teeth twice daily. First, you use a dollop of the stuff from the tube labeled
- Step 1: Deep Cleansing Toothpaste for one minute. Then you spit but don’t wash. Next, you apply a portion of the.
- Step 2: Whitening Finisher to your toothbrush and afterward brush for one extra minute. Now you can spit and rinse.
For best outcomes, you should do that both morning and night, which basically implies brushing four times each day. Be that as it may, prepare to have your mind blown. The consensus among most dentists is that a proper tooth brushing takes two minutes anyway, so really you’re only adding a few seconds to apply some Whitening Finisher mid brush.
The first part of the Crest 3D White Brilliance Teeth Whitening Gel System is tied in with cleaning. The toothpaste contains a 0.454% concentration of stannous fluoride which helps cavities and gum disease (gingivitis e.g.) and that will break up plaque and freshen breath. When you move to the second step, a gel that features hydrogen peroxide, you are applying a whitener to freshly cleaned teeth. The 3D White Brilliance Gel system will cost you more than you’ll pay for most whitening toothpaste, and the procedure is more involved, but it will dramatically whiten most teeth after some time.
Pack of 2
- Deep cleanser cleans thoroughly and freshens the mouth
Whitening gel whitens for a radiant smile
- Keeps your smile up to 99% as white as a professional polish with daily use. Stain assessed 4 weeks after a dental cleaning
- Two-step system comes with a deep cleansing toothpaste and a whitening finisher
- Convenient, at-home daily cleansing and teeth whitening system
- Effective and long-lasting provides excellent cleaning, breaks up stubborn stains
- Involved process, may lighten gums as well
7 – Marvis Whitening Mint Toothpaste, 1.3 OZ
Nothing elevates a selfie like a container of Marvis toothpaste. Situated in Florence, Italy, like many other Italian brands, they are famous for their design. Marvis is similarly referred to for its beautiful packaging as its intriguing flavors. The creamy formula is free from peroxide and uses silica to whiten. The toothpaste protects teeth while lighting up and preventing tartar, decay, and plaque. The fresh mint flavor keeps breath fresh long after you’ve brushed.
Marvis is known for its unusually gorgeous toothpaste tubes, so its Whitening Mint Toothpaste is the perfect pick for those who love having a chic bathroom but don’t like peroxide.
- Made in Italy
- Made for fighting bad breath
- Also prevents cavities
- Expensive compared to other whitening toothpaste
8 – Arm & Hammer Advance White Extrem Whitening with Stain Defense, Fresh mint
This toothpaste, with the use of baking soda and peroxide, helps in whitening the tooth, double its effectiveness, get rid of stains, and bring a better smile. The fluoride in the toothpaste helps in preventing cavities, removing plaques that are in tough to reach spots, and neutralizes harmful acids that can weaken and erode enamel. The Arm & Hammer also delivers a deep cleaning by penetrating between teeth to reach the gum line and has a low abrasion formula that won’t hurt enamel. The Stain Defense technology prevents new stains from forming too, all in a clean mint flavor. Plus, with the low price, you can stock up without your wallet noticing.
- Special, low abrasion formula with peroxide for extra whitening power that won’t damage enamel
- Two 6 oz. tubes of Arm & Hammer Advance White Extreme Whitening Toothpaste
- Stain Defense technology prevents new stains from setting
- The gentle power of Arm & Hammer Baking Soda safely whitens teeth with refined dental grade baking soda
- Fluoride cavity protection and enamel strengthening formula to remove plaque and stains plus a tartar control agent
- Its affordable,
- Contains baking soda that acts as abrasive
- They are suitable for use
- Some people dislike the taste
9 – Colgate Total Advanced Fresh + Whitening Gel Toothpaste
If you’ve ever brushed your teeth (which you definitely have), then you should be familiar with the Colgate Brand of toothpaste. One of their toothpaste series is the Colgate Total Advance Fresh, which comes with a Gel toothpaste. The toothpaste helps in protecting your teeth, as well as improve your mouth’s overall health. They have now taken that concept and combined with Gel, as well as teeth whitening.
Amazingly, this toothpaste brand gives a freshness that lasts for up to 12 hours, and at the same time, fights germs in that time frame. It has a good taste: The formula contains an added flavor booster. Over time, it will help prevent plaque, gingivitis, tartar build-up, bad breath, and cavities. Now that’s something to smile about.
- Freshens breath for 12 hours and whitens teeth
- Helps reduce 80% more bad breath germs plus whitens teeth (Vs. regular, fluoride toothpaste)
- Help keep breath ultra-fresh for up to 12 hours
- Contains an added flavor booster
- Fights germs for 12 hours
- Top Choice for all-around whitening toothpaste
- Removes Surface Stains
- Enamel Safe
- Doesn’t remove deep stains
10 – R.O.C.S. Junior Berry Mix Toothpaste, Enamel Whitening, teeth, and Gum Protection, Best Whitening Toothpaste for Children 6 – 12 years old
The R.O.C.S. is a toothpaste made for children, has a gentle formula that effectively cleans your baby’s first teeth. It contains low abrasivity and is safe to swallow. The kid’s toothpaste comes with a delicious berry mix that makes your kid look forward to brushing their teeth. The R.O.C.S. toothpaste has Xylitol that is a naturally occurring alcohol gotten from fruits and vegetables. It vigorously yet gently fights tooth decay while preventing dryness in the mouth. That all makes it the best whitening toothpaste for kids.
Our toothpaste contains mineral complexes with bioavailable calcium, phosphate, and magnesium as an alternative to fluoride.
Developed especially for children in the period of change of primary teeth to permanent ones.
Xylitol & Minerals
Calcium, Phosphorus & Magnesium, in combination with Xylitol, effectively cleans the teeth, intensifies young enamel shine and whiteness.
- No harmful components
- Promotes healthy growth of teeth
- Kids might always want to swallow them in excess because of the sweet taste.
Buying Guide on Best Whitening Toothpastes
Where do you have to pay attention to when buying whitening toothpaste, you will find all the necessary information in the following buying guide on best whitening toothpaste.
How does whitening toothpaste work?
A whitening toothpaste targets the enamel with the use of a combination of methods to help in maximizing the whitening effects.
This method makes use of the blue-toned brighteners, which goes a long way in coating your teeth as you brush. When you see the ads that claim instant brightness or instant whiteness, it is usually this toothpaste method that provides the difference immediately. It is as well the main reason why whitening toothpaste ends up producing a blue colored foam when they brush.
This is also known as polishing or abrasive, these works mainly by using small scrubbing agents, which include: activated charcoal toothpaste or silica, to remove dental plaque and stains from teeth. However, in some cases, prolonged use can wear down tooth enamel leading to sensitivity.
This method mostly claims that they break down proteins on the teeth, which has a link to staining of the teeth the re-derived from fruit.
Chemical in whitening toothpaste
The chemical as the name implies works with the use of a chemical, either hydrogen peroxide or carbamide peroxide, to whiten teeth. It helps in bleaching and lightening stains on the enamel of teeth to make them appear whiter.
Is whitening toothpaste safe?
Absolutely! As it is classified as a cosmetic product, it needs to adhere to the EU regulations and safety guidelines strictly. Those with sensitive teeth may wish to brush their teeth with caution as the abrasive nature of whitening toothpaste could cause further sensitivity and damage the tooth enamel. Peroxides can also cause teeth and gums to become sensitive.
On the other hand, some harsh whitening toothpaste might cause some harm or damage to the tooth enamel if used for weeks, and even months at a time, however, the toothpaste listed in the course of this guide won’t do so. They won’t cause tooth sensitivity or acne, either.
However, you must have realistic expectations for your whitening toothpaste. This kind of toothpaste helps remove surface stains, showing off the natural appearance of the exterior of your teeth. It will not whiten the enamel itself but merely reveal its true color. For deep stains and/or for teeth that are yellowed or otherwise discolored, professional whitening is probably necessary.
As for “which whitening toothpaste is right for you?” that depends on factors ranging from tooth sensitivity to ingredient preference to how much time you’re willing to invest daily. With the list of toothpaste below, you can select your favorite toothpaste.
Things to consider when choosing whitening toothpaste
Make sure you check these things before you buy the product.
Abrasivity Level of the whitening toothpaste
RDA value or Relative Dentin Abrasivity ranks toothpaste abrasiveness. The degree of abrasiveness is the toothpaste capacity to clean off stains. Ideally, you would pick a toothpaste with a low abrasion rate (under 75), which will help to prevent any increased sensitivity or gum recession. An RDA estimation of 75-100 would be toothpaste with medium abrasiveness, and a score of 101-150 is viewed as highly abrasive, and anything over 150 is considered to be harmful.
Safe on Teeth Enamel
Toothpaste is supposed to help protect and improve the strength of your teeth enamel, not hurt it. So be sure that the whitening toothpaste you decide to use is safe on tooth enamel, or you will be facing bigger problems down the road other than yellow teeth.
While having white teeth is incredible, having healthy teeth is even better. With regards to choosing whitening toothpaste, be sure to choose one that additionally gives added cavity protection. Generally, any toothpaste with fluoride in it will help protect your teeth from those unwanted cavities.
Made of Safe and Quality Ingredients of the whitening toothpaste
Everyone knows that you are not supposed to eat toothpaste, but that doesn’t mean that your whitening toothpaste should be packed full of chemicals that are potentially hazardous to you either. If at all possible, be sure to choose all-natural toothpaste, as they don’t have any harsh chemicals in them. And if you do go with a whitening toothpaste that contains chemicals, be sure that they are in limited quantities.
Fights against Plaque, Gingivitis, and Tartar
Your whitening toothpaste should whiten, but it should also provide overall protection and health for your teeth and gums. This means that your toothpaste should help eliminate and prevent any plaque, tartar, or gingivitis from happening in your mouth.
Provide a Refreshing Feeling
Not every person needs a minty feeling for the 4 hours after they brush their teeth. That is the reason it’s imperative to pick the best teeth whitening toothpaste that suits your individual needs. If you like a minty, refreshing feeling post brushing, be sure that the toothpaste you choose will provide you with that. If you prefer less of a refreshing feeling, then choose toothpaste that isn’t as strong in flavor. Either way, there should be some refreshing feeling in your mouth after you get done brushing.
Does whitening toothpaste really work?
A honest answer from a dentist about whitening toothpastes. Whitening toothpaste works, because they are removing stains from your teeth, but he also says they don’t change the color of the teeth significantly. So, expect whiter teeth, but not a Hollywood smile.
Frequently asked questions FAQ
Whitening toothpaste is generally safe for daily use but should not be used more often than indicated by your dentist’s labels or tips. They contain both special chemicals and polishing agents to remove stains, which can lead to tooth and gum sensitivity and tooth enamel damage over time if you rely too much on them.
If too much enamel has been lost, they might need to stick teeth or crowns. Dentists can also prescribe more powerful toothpaste and mouthwashes than those found in retail pharmacies. Because they reinforce enamel, restoring toothpaste or mouthwash can help prevent cavities.
Hydrogen peroxide can give you a healthier smile. As noted by RDH, dentists have been using hydrogen peroxide since 1913 to treat gum disease and reduce plaque on teeth. Hydrogen peroxide helps kill the bacteria that cause gum disease.
When putting on a cut, hydrogen peroxide bubbles or foam while releasing oxygen. Foaming helps clean the area, eliminate dead cells, and reduce bacteria. Hydrogen peroxide needs time to act. Since the gargle is relatively fast, it will not kill all bacteria in the mouth but will reduce the number of bacteria.
Children who swallow small amounts of domestic hydrogen peroxide have few, if any, problems. The most common symptom is gastric discomfort and possibly an episode of vomiting. Drinking higher concentrations of hydrogen peroxide can be very dangerous as it can cause tissue burns.
Hydrogen peroxide applied to the surface of the tooth passes easily and quickly into tooth enamel. The majority of existing laboratory studies (in vitro) on enamel and dentin confirm that bleaching systems are safe.
The key to safely gargling hydrogen peroxide is to make sure you never swallow it. This is true if you use 3% hydrogen peroxide or “food grade” hydrogen peroxide at 35%. Gargle and pass the mixture in your mouth for 60 seconds. (You can use a timer or count silently in your head up to 60 by gargling you.)
Colgate says Colgate Total is safe for humans and extremely effective in treating gingivitis. The FDA, for its part, points out that triclosan is “not currently known to be dangerous to humans.” According to the FDA: Studies in animals have shown that triclosan modifies the regulation of hormones.
However, you should not brush your teeth immediately before applying whitening strips, as they can sometimes irritate your gums. If you notice spots or excess gel on your teeth after removing the whitening strips, you can brush your teeth immediately after removing the strips. It will not hurt your teeth.
Teeth whitening is not permanent. It can last from a few months to 3 years – it varies from person to person. The whitening effect will not last as long if you smoke or drink red wine, tea, or coffee, all of which can stain your teeth.
According to a new study, toothpaste containing triclosan/copolymer is more effective than ordinary fluoride dentifrices to kill bacteria in people’s mouths. It is estimated that there are 800 to 1,000 different bacteria in the human mouth.
The risk of damage increases when you use a very strong solution of hydrogen peroxide. leave the hydrogen peroxide in prolonged contact with your teeth (more than a minute if you dance or two minutes if you brush the dough like a paste) apply it too often (more than once a day) on your teeth.
Although teeth whitening is considered safe, you may experience some side effects of the treatment: Sensitivity of the teeth. Your teeth may become more sensitive after teeth whitening.
The majority of whitening strips can be used safely. However, if you use bleach strips containing chlorine dioxide, you risk destroying the enamel of your teeth. Chlorine dioxide is the same acid used to disinfect swimming pools. It whitens teeth by gnawing the surface of the enamel.
Whitening toothpaste can get rid of stains from teeth, improving their appearance. While they may not give a similar measure of deep whitening that professional treatments do, they’re a decent method to help your grin’s appearance and keep it looking bright and white. The products on this list all come from trusted manufacturers and have been shown to improve the whiteness of teeth. Make sure you brush your teeth at least 2 times a day with an electric toothbrush!
Dr Michael Jones is the proud founder of The Toothbrush Expert. He has been working as a dentist for 19 years now. Besides his work as a dentist, Michael wants to help people to find the right dental products. His goal is to provide everyone with honest expert reviews on all kinds of dental care products.