About us

Welcome to The Toothbrush Expert. Our mission is to help people find the best dental care products by creating honest and comprehensive reviews of all sorts of dental care products.

Whether you are looking for a manual toothbrush, an electric toothbrush, or a special type of toothpaste. We have reviewed all types of dental care products from A to Z. 

Who we are

We from The Toothbrush Expert are a group of dental experts, dentists, and oral hygienists that want to help people get the best dental care products for them. 

It started a couple of years ago with a small group of three dentists. We got a lot of questions from patients and clients about which toothbrush they should be using. These questions about which product to use gave us the idea to create a central place where everybody with questions regarding dental care products could find the right product for them. 

And here we are! A couple of years later we’re very proud that The Toothbrush Expert has turned out to be a good place for a lot of people to get more information about the best dental products to use!

Meet the team!

Coming soon! Those pictures don’t develop themselves 😉 

How do we test the products

Choosing the right dental product can be a real hassle. We try to make it a little bit easier for you by giving the best honest information. 

We put all the products through a very thorough testing process. Of course, each type of product requires its own testing method so we don’t have 1 specific way of testing. But we’ll cover the main steps we take in the testing processes below.

Step 1: Research Online & Selection

Before selecting the products we want to review we scan the internet for information about the dental products from reviews by industry experts and users. That way we can make a good selection of the best products that we want to test ourselves.

Step 2: Determination of focus points

After we selected the products we want to test and review, we determine the most important aspects of the products. For an electric toothbrush, for example, we focus on the quality of the product, the cleaning quality, the lifetime of the battery, and most importantly the usability. The focus points consist most of the time also out of the unique selling points of the product. For example, if a toothpaste is specially made for getting whiter teeth, we’ll focus during testing if the product does what it says. 

Step 3: Testing the products on the determined focus points

The next step is of course testing the products. We set the goal of the tests and the main focus points, so we know what we want to test. We always do the testing ourselves. Most of the time we divide the products between a few people from our team, which will use the products for at least a week. During this week we keep track of the main focus points and make up a short report.

Step 4: Comparing the products to each other and scoring the products

After the testing period, all the members come together and discuss the results. We compare the reports that everyone made and score the products on the main focus points. Products can also over-perform by having pros that the other products don’t have. The scoring of the main points leads to a total score for each product. 

 Step 5: Selecting the winner!

The most important step! Picking the winner. The winner is always the highest-scoring product from step 4. So we always have an overall winner for each review. This doesn’t mean it’s the best product for everyone. That’s why some reviews have several “winners” but then those are based on other aspects. In some reviews, we have the best overall, best budget pick, and best premium pick. Sometimes it’s necessary to segment the winners on price because the differences between the price buckets are worth mentioning. 

Buying guides

All our reviews also contain a buying guide. In the buying guides, we sum up the most important factors you should be considering when buying the product. Moreover, we give you examples and specific specifications are important and between which you have to choose. The buying guides are also made to help you to get more information about the product, so you know exactly what you’re looking for. 

We know that buying products online can be tricky. That’s why we supply you with honest reviews so you know if a product is reliable or not and if it suits your demand. 

Frequently Asked Questions

To make sure we cover all the possible questions regarding the products we put a FAQ together for all our reviews. In the FAQ we cover the most researched questions about the dental care product on Google.